🔍 Section 1: Pin Accuracy & Geocoding

Ensure your business is mapped with precision.

• Verify your address and map pin location in Google Business Profile (GBP).

• Use latitude/longitude coordinates when necessary.

• Eliminate duplicates or outdated listings.

• Audit for inconsistencies between GBP and other citations.

Icon Suggestion: 🔍 Map Pin / GPS Marker

📍 Section 2: "Near Me" Search Performance

Boost visibility in location-based searches.

• Include local keywords: "[Service] near me" or "[City] [Service]"

• Optimize categories, services, and business descriptions

• Geo-tag photos and use local schema markup (on website)

Icon Suggestion: 🌍 Location Target / Search

📈 Section 3: Google Business Profile Visibility

Take control of how your business shows up.

• Complete all fields in GBP (from hours to attributes)

• Post regularly: events, updates, photos

• Turn on messaging and enable booking buttons if applicable

Icon Suggestion: 👥 Business Profile Card / Visibility Eye

🌐 Section 4: Competitor Location Strategy

Spy smartly on the top-ranked competitors.

• Analyze their pin placement and categories

• Check posting frequency and review velocity

• Review their photo count and keyword usage

Icon Suggestion: 🕵️️ Competitor Radar / Chart Comparison

📊 Section 5: User Behavior: Clicks & Scrolls

Track and optimize user actions.

• Set up heatmaps and click analytics (via website)

• Use UTM links in your GBP

• Review Insights dashboard in Google Business

Icon Suggestion: 🔢 Scroll or Analytics Graph

⚙️ Section 6: Technical Setup & API Optimization

Maximize backend performance.

• Connect and verify via Google Search Console

• Use Google Maps Embed API on your site

• Compress images, structure NAP data for speed and crawlability

Icon Suggestion: ⚙️ Code Gear / API Terminal

🖌️ Section 7: UX-Focused Map Design

Enhance the user's map journey.

• Embed a scrollable Google Map with directions

• Highlight parking, entrances, service areas

• Use clickable map icons for services or departments

Icon Suggestion: 🔎 UX Map or Marker Icon

🌐 Section 8: Advanced Mapping Features

Stand out visually and functionally.

• Add service area polygons

• Use dynamic map embeds based on user location

• Include multi-location tabs or dropdowns

Icon Suggestion: 🌐 Layers or Satellite / Pin Cluster

🚀 BONUS: Local Review & Authority Booster

Build trust and social proof.

• Ask for 5-star reviews using QR codes or SMS follow-ups

• Reply to all reviews with keywords

• Showcase testimonials on your website + GBP

Icon Suggestion: ⭐ Review Stars / Thumbs Up